NO PURCHASE NECESSARY

The Contest is held by Groupe Bel Canada Inc. (the “Contest Organizer”). It runs from March 11th, 2024 at 12:00:01 a.m. (ET) until 11:59:59 p.m. (ET) on April 21st, 2024 (the “Contest Period”).

ELIGIBILITY

The Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence at the time of entry. Employees, representatives and mandataries of the Contest Organizer, of any company, corporation, trust, or other legal entity controlled by or affiliated to them, their advertising and promotional agencies, suppliers of materials and services related to this Contest, as well as members of their immediate family (siblings, children, father, mother), their legal or common-law spouse and any individual with whom such employees, representatives and mandataries are domiciled are not eligible.

HOW TO ENTER

To enter the Contest, go to www.thelaughingcow.ca/brighside (the “Contest Website”). You can also get to the Contest Website by scanning the QR code appearing on the Contest related material in participating stores. Once on the Contest Website, click on the “Click here to participate” entry button. You will need to enter your contact information: last name, first name, email address, telephone number and province. You must declare that you have read and accept the contest rules by ticking the corresponding box. Next, click the “Submit my participation” button. You will thus obtain one (1) entry in the Contest.

Additional Entries. On the Contest Website, you may also choose to enter the universal product code (UPC) of any of the following participating products to earn one (1) additional entry per day:

The Laughing Cow, 8 servings, 133g The Laughing Cow, 16 servings, 267g The Laughing Cow, 24 servings, 400g The Laughing Cow, 32 servings, 535g

Limits

Entrants must respect the following limits otherwise they may be disqualified:

PRIZES Limit of one (1) entry per day, namely: one (1) entry per email address and one (1) additional entry by entering the UPC of a participating product;

Use of one (1) email address per entrant when the entrant has more than one;

Limit of one (1) prize per person and household.

A total of fifty (50) prizes are available, with a total approximate total retail value (ARV) of $6 500.00 CAD. Each prize has an ARV of $130 CAD, and consists of:

An assortment of The Laughing Cow products, worth $100 CAD. Five (5) coupons, each entitling the holder to the following participating product at no cost: The Laughing Cow, 8 servings, 133g

Each coupon has a value of $5.99 CAD. Approximate total value of $30 CAD for the 5 coupons.

Coupons are redeemable in store for The Laughing Cow® product detailed in above section 6.2, subject to the availability of the products in store. The following terms and conditions apply to the coupons:

The coupons expire on December 31st, 2024; Only original coupons are valid; no reproduction will be accepted; Limit of one original coupon per product; They will not be reimbursed and cannot be redeemed for their cash value; In case of loss, theft, damage, degradation or non-authorized use, they will not be refunded or replaced; They cannot be combined with another offer or promotion; They are subject to all other applicable terms, conditions and restrictions indicated on them or that may be communicated to the winners by the Contest Organizer.

DRAW

Prizes are awarded by means of a draw which will take place on April 29th, 2024 at the offices of Cri Agence, the agency of the Contest Organizer, located in Montreal. The odds of winning a prize depend on the number of eligible contest entries received during the Contest Period.

AWARDING OF MAIN PRIZES

To be declared a winner, a selected entrant must:

Be reached by email by the Contest Organizers’ representatives within ten (10) business days following the draw;

Complete and sign the Declaration Form that the Contest Organizer will provide him or her by email declaring that he or she has fulfilled all the requirements of these Contest Rules, and return it to the Contest Organizer in order for them to receive it within three (3) business days of its initial receipt;

Correctly answer the mathematical skill-testing question administered by the representatives of the Contest Organizer on a date and at a convenient time or on the Declaration Form;

Upon request and in a timely manner, provide identification with photograph.

Failure to comply with one of the conditions mentioned in these Contest Rules or to accept his/her prize within the prescribed timeframe to do so will cause the selected entrant to be disqualified and to forfeit the prize.

Within four (4) weeks following receipt of the duly completed and signed Declaration Form, the Contest Organizer will deliver their prize to the winners by mail.

GENERAL CONDITIONS

Verification. All documents allowing entry into the Contest and the Declaration Forms are subject to verification by the Contest Organizer. Any document which is, as the case may be, incomplete, illegible, mutilated, fraudulent, registered or submitted late, bearing an invalid email address or phone number, not bearing the correct answer to the mathematical skill-testing question or otherwise noncompliant may be rejected and will not entitle to an entry or to a prize, as the case may be.

Disqualification. The Contest Organizer reserves the right to disqualify a person or to cancel one or several entries of a person who participates or tries to participate in this Contest by using methods that do not comply with these Contest Rules or that are unfair to other entrants (e.g. entries exceeding the authorized limit). Such a person may be reported to the appropriate legal authorities.

Conduct of the Contest. Any attempt to deliberately damage the Contest Website or any website related to the Contest or to sabotage the legitimate conduct of this Contest constitutes a violation of civil and criminal laws. Should there be any such attempts, the Contest Organizer reserves the right to reject the entrant’s entries and to obtain legal or equitable relief under applicable laws.

Acceptance of the prize. Prizes must be accepted as described in these Contest Rules and may not, in any case, be in whole or in part transferred to another person, replaced by another prize or exchanged for cash.

Liability limit: use of the prize. By entering the Contest, any entrant selected for a prize releases and holds harmless the Contest Organizer, any company, corporation, trust or other legal entity controlled by or affiliated to it, their advertising and promotional agencies, their employees, representatives and mandataries (the “Released Parties”) from and against any damage resulting from the acceptance or use of the prize.

Website. The Contest Organizer does not warrant that access to or use of the Contest Website or any website related to the Contest will be uninterrupted during the Contest Period or error-free.

Liability limit: conduct of the Contest. The Released Parties disclaim all liability for any of the following, which may limit or prevent any entrant’s participation in the Contest: malfunctioning of the Contest Website, of any computer component, software or communications line; loss or lack of a communications network; or any transmission that is faulty, incomplete, incomprehensible or erased by any computer or network. The Released Parties also disclaim all liability for any damages or losses that may be caused, directly or indirectly, in whole or in part, by the downloading of any web page or software or by the transmission of any information related to participation in the Contest.

Contest modification. The Contest Organizer reserves the right, at its sole discretion, to cancel, terminate, change or suspend this Contest, in whole or in part, should human intervention or an event take place that could alter or affect the administration, security, impartiality or conduct of the Contest.

Termination of participation in the Contest. In the event that the computer system does not work as intended during the Contest Period for whatever reason, or if participation in the Contest must be terminated in whole or in part before the closing date provided in these Contest Rules, the Contest Organizer may, at its sole discretion, proceed with a draw among the entries duly registered during the Contest Period or, as the case may be, up to the date of the event that ended participation in the Contest to award the prizes not yet delivered to winners.

Prize limit. In no event shall the Contest Organizer be required to award more prizes than indicated in these Contest Rules or to award a prize otherwise than in compliance with these Contest Rules.

Liability limit: entry in Contest. People who enter or try to enter this Contest release the Released Parties from any liability for damage these said people may incur as a result of their entry or their attempt to enter the Contest.

Communication with entrants. No communication or correspondence related to this Contest shall be exchanged with entrants except as provided for in these Contest Rules or at the participant’s initiative.

Personal information. Entrants’ personal information collected for the purpose of the Contest will only be used to administer the Contest. No commercial or other communications unrelated to the Contest will be sent to entrants unless they have otherwise agreed to receive such communications. For more information on how the Contest Organizer processes personal information, visit www.thelaughingcow.ca/privacy-policy

Property. Declaration Forms are the property of the Contest Organizer and shall not in any case be returned to entrants.

Entrant identification. For the purpose of these Contest Rules, the entrant is the person whose name appears on the entry form and the prize will be awarded to this person if he/she is declared a winner.

Contest Organizers’ decision. Any decision by the Contest Organizer or its representatives regarding this Contest is final and without appeal.

Unenforceability. If a section of the Contest Rules is declared or deemed illegal, unenforceable or invalid by a competent court, that section shall be considered invalid, but all unaffected sections will be applied within the limits of the law.

Language. In case of any discrepancy between the French and English versions of these Contest Rules, if a French version is available, the French version shall prevail.